ABOUT OUR BREWERYCONCEPT
"Let's make SAKE!"
KOEMON, a FARMER, DREAMED of a SIGHT of RICE FIELDS SPREDING ALL OVER.
The CHALLENGE to SAKE BREWERY has BEGUN in SAKURA VILLAGE, means RICE WAREHOUSE.
The ERA is EDO
1847
SRARTED GROWING SAKE RICE
YAMADANISHIKI
4 SAKE BREWRTIES LINED UP in a SMALL VILLAGE,
and the CHALLELNGE to "SAKE BREWERY" has BEGUN
The NORTHERN END of MIE
LOCATED in a CLIMATE SUITABLE for TRADITIONAL WINTER SAKE BREWING
at the FOOT of 1200m CLASS MOUNTAINS
MOUNTAINS BRING MINERAL-RICH and ABUNDANT NATURAL WATER,
and BRING a SEVERE COLD WIND in WINTER
The WATER'S NAME is "CHISYAKUYOUSUI"
and the NAME of WIND is "SUZUKAOROSHI".
a PLACE where the COMPLEX TERRAIN BRINGS ABUNDANT NATURE,
can GET GOOD QUALITY RICE,
and SUITABLE PLACE for SAKE BREWING
A LONG TIME AGO
the PLACE PRINCESS YAMATOHIME-NO-MIKOTO RECEIVED the ORACLE
when SEARCHING ALL OVER JAPAN for a PLACE to ENSHRINE YAMATA-NO-OROCHI,
the SOUL of the SUN GOD AMATERASU-OMIKAMI
MIE is a MYTHICAL PLACE
where the ANECDOTES of the GODS REMAIN and ISE-JINGU is ENSHRINED.
REPRESENTATIVE BRAND "UZUME" is
DEERIVED from the GODDESS AMANOUZUME-NO-MIKOTO,is said in JAPANESE MYTHOLOGY
that
AMANOUZUME-NO-MIKOTO is a GODDESS who PERFOMED a DANCE to INVIDE the SUN
GOD AMATERASU-OMIKAMI at a BANQUET of the GODS when she HID
WE ALSO WANT to be ONES
who PROVIDE VALUE LIKE the GOD of PERFORMING ARTS, LAUTER and PEACE.
SPINY LOBSTER ISEEBI, ABALONE, OYSTERS, PEARLS,MATSUZAKA BEEF,TEA, RICE
CAKES etc...
SINCE ANCIENT TIMES,
WE HAVE DELIVERD GOOD QUOLITY FOOD to the IMPERIAL COURT
MIE has ADVANCED to a PLACE
to "UMASHI-KUNI" with GOOD FOOD,
to MAKE HIGH-QUALITY SAKE DEDICATED to the GODS,
VISITED by MANY PEOPLE toward ISE-JINGU
with the BLESSINGS of NATURE BROUGHT about by COMPLEX TERRAIN
MADE by FERMENTATION called "発酵 HAKKO", an ANCIENT JAPANESE TECHNIQUE
USE ONLY PURE MATERIALS, WATER and RICE
RICE is AFFECTIONATE RICE from MIE PREFECTURE
WATER is NATURAL UNDERGROUND WATER
YEAST is DEVELOPED in MIE PREFECTURE
OUR ROOTS are big PEASANTS,
so We BREW JI-SAKE is PARTICULAR about MATERIALS from MIE PREFECTURE and
TERROIR
WE VALUE the POWER of MATERIALS and the POWER of NATURE,
Our SAKE is PARTICULAR about BRINGING OUT the ORIGINAL TASTE of RICE,
GOES WELL with FOODS, and is CHARACTERIZED by "UMAMI".
MADE by CAREFUL MANUAL WORK
in almost EVERY PROCESS from "RICE WASHING" to "PRESSING"
BREW by TRADITIONAL FAMILY-SECRET METHOD, MANUGACTURED NATURALLY, in SMALL
QUANTITIES, by HAND PROTECTED with the POWER of NATURE in EVOLVING TECHNOLOGY
OUR ROOTS are big PEASANTS,
so We WANT to DRAW OUT and CONVEY the POWER of NATURE and the POTENTIAL
of RICE is the CRYSTALLIZATION of the FARMERS' SKILLS
Our SAKE is a TASTY SAKE made by the OWNER BREWER " KURAMOTO-TOJI" with STRICT QUALITY CONTROL without being INFLUENCED by the TREND,
also it has EARNED a HIGH REPUTATION in INTERNATIONAL COMPETITIONS
CONTINUE to CHALLENGE in SERCH of NEW VALUE that we can
from SAKE BREWERY to the PLACE that PROTECTS and CONVEYS this TRADITIONAL
CULTURE
NOT ONLY SAKE BREWING,
to BE a PLACE that can VISIT EASILY by BREWERY DIRECT SALES SHOP and CAFE
to BE a FAMILIAR EXPERIENCE by SAKE BREWERY TOUR and BREW EXPERIENCE
and to BE ENJOYMENT of MORE PEOPLE all over the WORLD
WE will also EVOLVE with the TRADITIONAL CULTURE "SAKE"
that has BUILT "WA" along with HISTORY, CULTURE, and EVERYDAY
LIFE.
Our MISSION is CONNECTING the BATON to the NEXT ERA
by UNRAVELING CULTURE and ROOTS and CREATING NEW SHAPES
THIS IS OUR ROLE that WE RECEIVED the BATON with a LONG HISTORY
in the DIVERSIFYING MODERN TIMES, I THINK
So, We will ACTIVELY ENGAGE in the DEVELOPMENT of SAKE with a NEW SENSATION,
the DEVELOPMENT of PRODUCTS in COLLABORATION with the LOCAL COMMUNITY,
ENVIRONMENTAL PROTECTION ACTIVITIES, and INITIAATIVES for a SUSTAINABLE
FUTURE to PLAY a ROLE in the DEVELOPMENT of SAKE and SAKE CULTURE LOVED
in MODERN SOCIETY and the CREATING a HAPPY and HEALTHY LIFE.